9 Link Building Statics That Really Works For Small Businesses

So you have successfully created your own website and it is visually stunning?

What now?

Because creating only a website, no matter how remarkable it looks, won’t get you traffic automatically. You will need to work your way out of the tunnel to enter the spotlight.

And link building is the assured way to do that.

Even if you don’t have an in-house SEO strategy team, by solely basing on link-building, your business will thieve online. But, because it’s an assured way to gain profit, building links is not easy. It’s especially had for small businesses as you don’t yet have an online entity. But as the title is dictating, we are going to show you the tactic of link building to provide assured results. We hope that the below strategies will work for you.

Start off with internal links

It’s truly amazing why most people don’t give importance to internal links or building links. Other ways of building links are not under your control, however, you are in control of your own business. It’s upon you to decide to connect a page’s link to other relative pages by using a specific anchor text.

Therefore, start off by identifying key pages of your website and then start interlinking those. Even though you won’t get the same level of authority as an external link but it will definitely help you improvise page ranks and improve on-page SEO.

Use the guest posting strategy

Guest posting might be an old strategy but it’s still a great way to build links. But, you need to ensure that you are networking and not spamming. You need to ensure that the content has valuable information and is not just filled with links, this will make the reader doubt the authenticity of the content. Hence, you need to be smart and thorough about it. With only consistency you can receive the outcome you’re hoping for.

Go local with content  marketing

Before going national or even international, you need to solidify wok to be popular within your region at first. Networking with local businesses and organizations would be a great way to get backlinks from their websites. Ensure that all the websites are in the local area so that you can refer them to the clients in search of a product that you don’t offer.

This is a great way to share content with each other and get in touch with their consumers as well. Allow other businesses in your local area to share your content and do the same for them. You can also write testimonials on their sites including a link to your own business.

Utilizing social media platforms

Have you created accounts for all the hyped-up social media platforms? If not, then don’t waste any more time in doing so as it is the trendiest way to build links to your websites. Link your website to these social media platforms every time you are posting something or for any updates. And you might see massive growth in traffic. And for that you need to be active and engaging in these platforms, the audience won’t spare you a minute if your account is not frequently updated.

Get customer’s help

Do you have a product or a service that is loved by your customers? Well, then you can use that fact to your advantage. Nowadays, almost everyone has a blog or a vlog, hence, double the chances to build links. All you have too is ask them to include the links of your website in their blogs in exchange to provide a small price discount the next time they will buy from you. This will not cost you much but can earn you lots of business opportunities.

Seek help from the community

If you haven’t noticed before, a local event often hangs up heading and banners of local businesses. And that is obviously not out of the goodness of their hearts. These local companies had to spend some dimes to sponsor their events. And in exchange, the event manager agrees to advertise their business. That’s exactly what happens in the world of the internet. When you will sponsor an event, you can get links from that event’s sponsorship page, which will increase your local SEO effectively.

Local citation and directories

If you didn’t think that getting your business listed in the local citation and directories will not be enough, well, it’s time for you to rethink. List your business to Google My Business, Yelp, and other local citation sites as this way you can get important backlinks to your website. Most people check in with these sites when they search for their requirements in local areas. So, you need to make sure that all the information about your websites such as the phone number, name, and address is the same in all directories.

Conducting a keyword search

We know that keyword search is often conducted for content marketing and other content-related issues. So why do you bed to spend time on keyword search for link-building? We have the answer. By researching for relatable keywords to your business you can get information like what your targeted audiences want and what they dislike. From there you can come with useful ideas for content to base your link-building game on. You can also seek out which platforms are the best and most popular to get all the backlinks from. Trust us, conducting a keyword search will make your link-building game loads better.

Focus on quality

All the above tricks will only work if you are not coming up with quality content. Content is the air and the very base to ace in the link-building game. People will only want to link with your content if it’s worthy of it. Hence, ensure that you are coming up with unique and relevant ideas that businesses want to get associated with. Conducting content that has useful information, is visually remarkable, and is also intriguing to read is the most useful trait.