7 COMMON MISTAKES TO EXCLUDE FROM YOUR LINK BUILDING CAMPAIGNS

If you ask the SEO gurus about the most common SEO tip in 2021, they will tell you about link building. That is because link building is not only trending, but it helps. We have previously discussed the best ways to build quality backlinks. And it is the best time to know about some common missteps that many companies often take during their link-building journey. 

Either you are a company or a blogger, it’s necessary to avoid the typical link-building mistakes and protect your website from getting penalized by Google. 

Link building plays a pivotal role in search engine optimization, especially in off-page optimization. And if you want to rank your website well in all the search engines, you just don’t need backlinks, but you need quality backlinks. But still, many companies and people out there are unknowingly making those mistakes while building backlinks and ending up at a negative ranking. 

7 Common Link Building Mistakes That You Should Always Take Care Of:

Buying and Selling Links 

I know you are willing to outrank your competitors by ranking your website higher in every search engine. But that does not mean that you will adhere to some unscrupulous practices to rank. 

As per Google’s link schemes buying and selling backlinks is an unethical practice in search engine optimization. You must never try to buy links from other sites to get backlinks. Because the search engines may ban you as they only love authentic links. 

Previously Google made it noticeably clear in webmaster guidelinesthat buying or selling links is spam and should be avoided by every website. Instead of spending your money on link buying, you can hire professionalcontent writing companies who can create guess posts and publish them on relevant blogs from where you can get quality backlinks to your pages. 

Linking to Websites with Bad Reputation 

As we discussed earlier, it’s not only about the number of links you get but also the quality matters. If you link to sites with a bad reputation, such as spam sites, sites with duplicate content, sites with adult content, and illegal sites, remember that the search engines will not like your website either. This is always important to avoid getting backlinks from sites with bad reputations like gambling sites and porn sites. 

Google and other search engines always prefer trustworthy sites with a good track record and good content. Therefore, whenever you get backlinks from reputed websites, Google also marks your site to be reliable. 

Don’t Use Duplicate Anchor Text for Every Backlink 

When you use duplicate anchor text for each backlink you have formed, your backlinking campaign loses its integrity. The primary purpose of the anchor text is to inform the search engine about the linked-to site. But when Google’s algorithm spots the exact anchor text on multiple places, that can be a red flag. 

If you want to know the right solution, prefer re-phrasing sentences using the same keywords. If you feel like getting professional help in keyword research and SEO audit, reach out to a professional digital marketing company. 

Adding No-follow Links 

In our last article, we have talked about the importance of no-follow links. No-follow links have no use in the ranking of your website in the search engines like Google. But if you want to rank at the top of other search engines like Bing, no-follow links might help. 

But if you’re targeting only Google for ranking your website, creating no-follow links is made of waste of time. 

You can instead spend more time getting a few do-follow links. Google has made it truly clear that they ignore the no-follow tags, but every second in your backlinking campaign is precious. And there is absolutely no sense in wasting your time creating no-follow links. 

Getting Links from Only High PR Domains 

Well, it’s always a good idea to get backlinks from high PR sites. Not only are those sites trustworthy, but they provide you with quality backlinks. But getting backlinks from only high PR domains can be a blunder that you must avoid in 2021. 

You have to keep a mix of high PR and low PR websites for better results. Because if you get too many high PR links and no low PR links, it might not look genuine. 

Though there is no explicit mention from Google about the same, it’s always a good idea to keep the balance. Technically it’s an excellent idea to get backlinks from sites with high PR but getting links from low PR websites is suitable for link variation. But remember that PR of zero and one are basically extremely low. Thus, always prefer PR above 4. 

Not Using Your Targeted Keywords in The Anchor Text 

The anchor text plays a significant role in ranking your site. That is why you need to use your targeted keyword as the anchor text and not your site name. 

Though it’s a good idea to get backlinks from high PR websites, remember that you must get a backlink along with your target or relevant keyword. This will help to boost your website ranking. If you have hired a link building or an SEO company, make sure that you are getting backlinks along with anchor texts. 

Getting Tons of Links in Short Period 

Don’t try to build many links at once. Because if you do so, your website will look like a link farm in the eyes of the search engines. As a result, search engines may even remove your site from indexing or ban your website forever. Remember that link building is a process, and you cannot build Rome in just one day. 

Final Words: Link building is a very tricky yet helpful way to have a good ranking of your website. A good link-building campaign can improve your search engine visibility. First, it’s always a better idea to create a list of targeted and relevant websites. You can also prefer guest blogging. Links Planner is a professional link-building company offering quality backlinks. We are a team of off-page search engine optimization experts to help your website rank on top of every search engine. Talk to us today and schedule a free SEO audit of your website.